Procter & Gamble: Pringles
Redefining a Superior Brand Positioning

Pringles was at a crossroads. It needed to develop a strategy
that would capture its core qualities yet make it relevant to new
countries and consumers. By leading a strategic shift in the
target audience to teens and initiating a new integrated strategy
that paved the way for breakthrough creative ideas all over the
world, Peter helped grow Pringles to over $2 billion in sales
globally.